The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Gaming, Music & Mobile / Branded Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Gaming, Music & Mobile / Branded Mobile
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150513A
Award:
2015 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150320A
Award:
2015 Branded Entertainment Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Gaming, Music & Mobile / Branded Mobile
Annual ID:
150504A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150141A